Illustration of Sweden Arena. Photo: SOK

Illustration of Sweden Arena. Photo: SOK


Swedish Olympic Committee will create a unique venue in PyeongChang with Sweden Arena.

- For the first time Sweden will have our own house. It’s a unique opportunity for our competitors, partners and all Swedes on location in PyeongChang to have a home away from home, says Peter Reinebo, CEO of Swedish Olympic Committee.

In collaboration with partners such as Scania and Discovery, Sweden Arena is being built in South Korea. The house will be located nearby the Olympics slopes in the mountain area that also will stage events like the opening and closing ceremonies, the medal plaza and competitions such as cross-country, big air and biathlon.

-Together with our partners we will create a natural and vibrant environment for all Swedish companies and brands who wants to be connected with the Olympic movement. We will stage daily events the will see media, royalty and Olympians in Sweden Arena, says Anna Lundin, marketing director at Swedish Olympic Committee.

Sweden Arena is located in Nations Village in Yongpyong an area that will come to life during the games in February 2018.

-Inside Sweden Arena we will have a live studio where we can send all press conferences live, says Emir Osmanbegovic, sports director at Discovery Networks Sweden and Eurosport.

Sweden Arena will also host receptions with international guests in collaboration with the Swedish embassy in South Korea. Swedish companies can use the house during the games to get the best things about Sweden in one arena.

-The Olympic Games gives is a unique event that catches the eye of the world. This partnership gives us a great opportunity to be seen in a region where we are establishing our company as an important partner to create sustainable transport solutions. We really wanted to be a part of Sweden Arena from the start and hopes that this will become a tradition for future games in Tokyo and Beijing, says Scanias Anders Gustafsson, Executive Regional Director for Scania in Asia and Oceania.


Anna Lundin

Marketing and Communications Director

Swedish Olympic Committee